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Obsessed with cleanliness and the joy that comes from creating tidy spaces? Perhaps starting a cleaning business is the right idea.
In this guide, we'll walk you through the steps to start a cleaning business, from developing a business model, to choosing a cleaning business idea to creating a business website and marketing your venture effectively.
What is a cleaning business?
A cleaning business is a type of business that offers various cleaning services—including, but not limited to, dusting, vacuuming, mopping, sanitizing and organizing spaces. Cleaning businesses can cater to residential clients, offering services for homes, apartments or condos. They can also serve commercial clients, including offices, retail stores, medical facilities and educational institutions. Cleaning is a steady and reliable type of venture, that might even be considered a boring business—but in this context, boring is a good thing.
The cleaning industry is in high demand, with the residential cleaning industry showing 20% year-over-year growth, and 80% of two-income households expected to use house cleaning services by 2024.
Still on the hunt for the right business idea? Use the Wix Business Launcher to discover various business ideas based on skill match and profitability. Simply chat with AI to receive a full market analysis, earning strategies and launch kit that helps you take any idea from concept to reality.
How to start a cleaning business
Now that you understand the benefits and challenges of starting a business, let's explore the essential steps to help you get started:
01. Research and plan
Do your due diligence and conduct thorough research on the local cleaning market, potential competition and target customers. Identify your niche, such as residential cleaning, commercial cleaning or specialized cleaning services. Develop a comprehensive business plan and concept statement that outlines your goals, strategies and financial projections (including how you plan on raising money for your business). Learn how to create a cleaning business plan to get your business off the ground the right way.
Check out the best cleaning websites to get inspired and start creating your own standout site today.
02. Define your services and pricing structure
Decide on the types of cleaning services you'll offer. Consider whether you'll focus on general cleaning, deep cleaning, specific areas (such as windows or carpets or starting a pressure washing business) or specialized cleaning for industries like healthcare or hospitality. Determine your pricing structure, taking into account factors such as the size of the space, the level of cleaning required and any additional services you offer. Remember to take all expenses into account to calculate your net profit.
Learn how much it costs to start a business.
03. Obtain necessary licenses and insurance
Register your business and ensure it operates legally and responsibly by researching and obtaining all the necessary licenses and permits required in your area. Before that, take the important step of selecting a unique and memorable name for your business. For inspiration, consider using a business name generator to find the perfect fit. Once you've finalized your business name, proceed with obtaining the required licenses and permits, such as business registration, liability insurance and workers' compensation insurance. By complying with local regulations, you'll establish a solid foundation for smooth and reputable business operations, paving the way for your cleaning business's success and growth.
If you're looking to start a cleaning business in a specific state, here are some helpful resources:
04. Purchase equipment and supplies
Invest in high-quality cleaning equipment and supplies to ensure efficient and effective cleaning. This may include vacuum cleaners, mops, brooms, microfiber cloths, cleaning solutions and protective gear. Consider environmentally friendly options if there is a demand for eco-conscious cleaning in your market.
If you're planning to start a home cleaning business you'll need some or all of the following supplies:
Microfiber cloths, rags, or paper towels.
Mop and bucket, preferably with washable mop pads.
Broom and dustpan
A high-quality vacuum with attachments for various surfaces.
Extendable dusters for hard-to-reach places.
Scrub brushes, sponges and scouring pads, squeegee
Cleaning solutions: All-purpose cleaner, glass cleaner, bathroom cleaner, floor cleaner, disinfectant
Plastic scrapers
Nitrile or latex gloves for protection.
Toilet brushes
Spray bottles
Organizational caddy or cart
For a commercial cleaning business you'll need many of the same supplies as above, as well as:
Heavy-duty vacuum cleaner
Commercial mob and bucket with wringer
Floor scrubbing machine
Carpet cleaning machine
Steam cleaner
Pressure washer
Window washing supplies and equipment
Handheld extractor
Trash bags
Face masks
Eye protection
05. Develop effective systems and processes
Establish clear systems and processes for managing client inquiries, scheduling appointments and conducting cleaning services. Implement a reliable scheduling and communication system to ensure efficient coordination with your clients and cleaners. Develop cleaning checklists and protocols to maintain consistency and quality across all cleaning jobs.
Here's an example of a home cleaning checklist for you all or your team to implement as part of your processes:
General
Dust surfaces (tables, shelves, decor items)
Wipe down furniture
Clean and disinfect light switches and door handles
Vacuum carpets and rugs
Sweep and mop hard floors
Empty trash bins and replace liners
Kitchen
Clean countertops and sink
Wipe down cabinet fronts
Clean and disinfect kitchen appliances (microwave, toaster)
Clean the stove and range hood
Wipe down the refrigerator exterior
Clean inside of microwave
Sweep and mop the kitchen floor
Living room
Dust and wipe down electronics
Clean TV screen and remote controls
Dust and clean coffee tables and side tables
Vacuum upholstered furniture, including under cushions
Clean and organize shelves
Bedrooms
Change bed linens (if provided)
Dust and wipe down nightstands
Clean mirrors and windows
Vacuum under the bed
Organize and tidy up any clutter
Bathrooms
Clean and disinfect sink, countertops, and faucets
Clean and disinfect toilet, including behind and around the base
Clean and disinfect shower and bathtub
Wipe down shower doors and/or curtain
Clean mirrors and glass panels
Empty trash bin
Sweep and mop floor
Dining room
Dust and polish dining table and chairs
Clean and buff glass surfaces
Vacuum or wipe down chair seats
Dust any decor or lighting fixtures
06. Build a strong team
Recruit and hire reliable and trustworthy cleaners who align with your business values. You may have to do a lot of networking to find the best people. Thoroughly screen potential employees, including background checks and reference checks. Provide comprehensive training to ensure that all cleaners understand your cleaning processes, safety protocols and customer service expectations. This is important for businesses of all sizes, but especially true if you're a microbusiness - because every employee can truly make or break your reputation.
07. Market your cleaning business
Effective cleaning marketing is crucial for attracting clients to your cleaning business. Here are some strategies to consider:
Create a website: Establish an online presence by making a website that showcases your services, highlights your expertise and provides contact information. Consider using a website builder like Wix to create a professional and user-friendly website without requiring extensive technical knowledge.
Local SEO: Optimize your website and online listings for local search engine optimization (SEO). This includes using relevant keywords, creating location-specific content and ensuring accurate business information on platforms like Google My Business.
Online directories and review platforms: List your cleaning business on popular online directories and review platforms such as Yelp, Angie's List and HomeAdvisor. Encourage satisfied customers to leave positive reviews to enhance your online reputation.
Social media marketing: Utilize social media platforms like Facebook, Instagram and LinkedIn to promote your cleaning business. Share before-and-after photos, cleaning tips, client testimonials and special promotions to engage with your audience.
Networking and referrals: Network with local businesses, real estate agents, property managers and community organizations to build connections and generate referrals. Offer referral incentives to encourage satisfied clients to recommend your services to others.
Print collateral: Design and distribute professional business cards, brochures and flyers to local businesses and residential areas. Highlight your unique selling points, competitive pricing and customer testimonials.
Targeted advertising: Consider targeted online advertising campaigns through platforms like Google Ads or social media ads. Set specific targeting parameters based on location, demographics and interests to reach potential clients in your target market.
Maintaining a consistent brand image is vital for your cleaning business, regardless of the platforms you use for promotion. Take advantage of Wix's logo maker to design a professional and unique logo that can be prominently featured across all your digital assets. If you need inspiration, you can explore these cleaning logo ideas and cleaning slogans to spark your creativity and ensure your cleaning business's branding stands out and leaves a lasting impression on your target audience. You can also learn more about how to make a cleaning logo for your business.
Thinking of starting another type of business? Check out some of these creative service business ideas to help get you started.
Inspiration from other successful cleaning businesses
Promoting your cleaning venture involves various aspects, from effective marketing and networking to establishing a captivating online presence. Just like these thriving cleaning businesses, you can create an engaging website and connect with your customers online to boost your brand.
Lira's Cleaning
Lira's Cleaning presents itself as a reliable and trustworthy cleaning company that serves both residential and commercial customers. Their website might focus on building a strong rapport with visitors by sharing the story of their founder, Lira, and her passion for cleanliness and exceptional service. This personal touch can help potential clients connect with the company on a more emotional level.
Clean Freaks Cheyenne
Clean Freaks Cheyenne services customers in Cheyenne, Wyoming, offering recurring residential cleanings, move-out cleanings and commercial cleaning. Their site is as clean and easy to navigate as a cleaned living space.
Soprano's Cleaning
Soaprano's Cleaning stands out with its unique and catchy name, which hints at their expertise in cleaning services. Their website features a modern and artistic design, reflecting their creativity and attention to detail in their cleaning approach. To attract customers, Soaprano's Cleaning showcases their specialization in particular cleaning niches, such as move-in/move-out cleaning, deep cleaning or post-construction cleaning.
For more inspiration, you can check out these service business examples to help you get your creative juices flowing.
How to start a cleaning business FAQ
What's the best business structure for a cleaning business?
The most suitable business structure for a cleaning business depends on factors like liability, taxation and management preferences. Common options for a small business include:
Sole Proprietorship: Simple and low-cost, but the owner has unlimited personal liability.
Limited Liability Company (LLC): Offers liability protection for owners (members) while maintaining simplicity and flexibility. Learn how to start an LLC, how to start an LLC in Massachusetts
How to scale a cleaning business?
To scale a cleaning business, focus on customer satisfaction and word-of-mouth referrals. Develop a strong online presence, including a professional website and social media profiles. Implement efficient systems for scheduling, invoicing and customer communication. Hire reliable and trained staff to handle increased demand. Consider expanding services or entering new markets. Network with local businesses for partnerships. Invest in marketing strategies and track key performance indicators. Continuously optimize operations for scalability while maintaining service quality and customer relationships.
How profitable is a cleaning business?
The profitability of a cleaning business can vary based on factors such as location, target market, pricing strategy and operational efficiency. Generally, cleaning businesses have the potential to be profitable due to the recurring nature of cleaning services. By securing regular clients and effectively managing expenses, a cleaning business can generate steady revenue and healthy profit margins.
What are the challenges of running a cleaning business?
Running a cleaning business comes with its own set of challenges. Some common challenges include intense competition, managing employees, maintaining quality standards, dealing with customer complaints and navigating seasonal fluctuations in demand. Additionally, managing scheduling, logistics and administrative tasks can be demanding for cleaning business owners.
Why start a cleaning business?
Starting a cleaning business can be appealing for several reasons. It offers relatively low startup costs compared to other businesses, requires minimal specialized skills or education and has a constant demand for services. Moreover, cleaning businesses provide flexibility in terms of scheduling and scalability, allowing entrepreneurs to start small and grow their business over time.
What is the best type of cleaning business to start?
The best type of cleaning business to start depends on various factors such as your interests, skills, target market and local demand. Common types of cleaning businesses include residential cleaning (homes and apartments), commercial cleaning (office buildings, retail stores), specialized cleaning (carpet, upholstery, windows) and janitorial services. Researching market demand and identifying niche opportunities can help determine the most suitable type of cleaning business for you.
How do I get my first cleaning client?
Getting your first cleaning client may require proactive marketing and networking efforts. Start by reaching out to friends, family and acquaintances who may need cleaning services or can refer you to potential clients. Utilize online platforms such as social media, local business directories and community forums to promote your services. Consider offering special promotions or discounts to attract new clients and generate word-of-mouth referrals. Networking with real estate agents, property managers and small business owners can also lead to valuable client opportunities.
How can I differentiate my cleaning business in a saturated market?
To differentiate your cleaning business from others you can consider:
1. Offering specialized services (e.g., eco-friendly, allergen-free)
2. Targeting niche markets (e.g., post-construction, high-end homes)
3. Implementing advanced technology (e.g., booking apps, IoT devices)
4. Providing exceptional customer service that encourages word of mouth referrals
5. Offering unique guarantees or warranties
6. Creating a strong brand identity
7. Developing loyalty programs
8. Providing additional value-added services related to cleaning or house repair
What are the legal considerations for handling chemicals and client property?
Some of the main ones are:
OSHA compliance for chemical handling
Proper training for employees on use and handling of chemicals
Material Safety Data Sheets (MSDS) availability
Liability insurance for property damage from chemicals
Client property protection protocols
Secure storage of cleaning supplies
Proper disposal of hazardous materials
Regular safety audits
Do I need a environmental impact strategy and sustainability plan?
An environmental strategy is important for a cleaning business:
Many regions mandate environmental reporting
Growing regulations on emissions and waste
Potential fines for non-compliance
Cost savings through efficiency
Enhanced brand reputation
Competitive advantage
Access to green funding
Attract eco-conscious customers
What could this plan look like?
Measure and record your carbon footprint
Set reduction targets
Implement recycling programs
Choose sustainable suppliers
Train staff on green practices
Should I start solo or hire cleaning staff immediately?
Start solo initially. This allows you to learn the business, establish procedures and understand client expectations firsthand without the added complexity of managing employees. Once you're consistently booked and have stable clients (typically 2-3 months), then consider hiring help to scale your business.