Get started by: Creating a website → | Getting a domain →
When you're building a career in fashion, having an online portfolio isn't just nice to have–it's a must. It's how you showcase your work, connect with the right people and open the door for exciting opportunities. No matter where you are in your fashion journey, your portfolio website serves as a dynamic platform to show off your creativity and unique perspective.
While getting a digital version of your physical portfolio up and running was a difficult task in the past, portfolio builders like Wix have simplified how to build a website, making it more accessible than ever. With a free website maker, specialized templates, a drag-and-drop interface and tools designed for fashion designers, you can create an amazing site without any external help.
To showcase what's possible, we've selected 12 outstanding fashion design portfolio examples that showcase different approaches, styles and marketing strategies.
What is a fashion portfolio?
A fashion designer portfolio is a curated showcase of your best work and creative journey in the fashion industry. It serves as both a visual resume and a powerful marketing tool that demonstrates your design skills, unique design aesthetic and technical expertise.
You can use it to highlight your versatility, technical proficiency and ability to translate creative vision into wearable designs. For instance, you might display finished products, beautiful fashion illustrations or flat sketches. Additionally, you can document your entire design process, sharing everything from concept mood boards to tech packs to impress potential clients and fashion recruiters.
Learn more:
11 best fashion portfolio examples built on Wix
01. Em Kennedy
Infusing her portfolio with sage-green branding, Em Kennedy brings her personal style and SoCal influence to life. The site effectively separates stills and motion work, showcasing commercial projects for brands like Staples, Cox and Disney. Her background in cultural anthropology and fashion education adds depth to her styling approach.
02. Samantha Tsui
Traditional and contemporary join forces in Samantha Tsui’s striking portfolio, where her East-meets-West aesthetic unfolds through full-screen imagery of her collections. The dark, elegant interface highlights her architectural silhouettes and intricate prints, while clear navigation makes her “Lilies under the Moonlight” and “Blue Porcelain” fashion projects easily accessible.
03. Grace Hanley
At the intersection of sportswear and sophistication, Grace Hanley’s portfolio employs a clean grid layout to showcase her activewear designs for Tommy Hilfiger. The minimalist black-and-white interface effectively organizes her work into distinct categories while maintaining a professional, contemporary aesthetic.
04. Cecilia Wolf
Cecilia Wolf’s website artfully presents her Fashion Institute of Technology (FIT) thesis collection through a combination of runway photography and press coverage. The portfolio’s elegant navigation system allows visitors to explore her fabric manipulation techniques and embroidery work while maintaining focus on her innovative approach to traditional tailoring.
05. Deanna McNally
Deanna McNally’s portfolio site leads with striking collection imagery that embodies her “making the ordinary extraordinary” philosophy. The clean, modern aesthetic effectively showcases her sustainable “Collageable” thesis collection, while the straightforward navigation allows visitors to quickly learn about her technical skills and industry experience.
06. Elinor Hauser
Dark and dramatic describes the first impression of Elinor Hauser’s portfolio, where her diverse skill sets come together. From detailed fashion illustrations of six distinct collections to comprehensive documentation of her Tommy Hilfiger internship, the intuitive navigation lets visitors explore her creative and technical expertise in menswear and womenswear design.
07. Katherine Alvarez
Katherine Alvarez’s portfolio website artfully balances editorial photography with technical expertise through her “Da Capo” collection. The clean, gallery-style layout effectively showcases both professional work (technical flats, trend analysis) and creative projects, while the dramatic fashion photography against ethereal backgrounds demonstrates her artistic vision.
08. Kelly McKeefrey
Versatility defines Kelly McKeefrey’s digital presence, with a portfolio that spans styling, visual merchandising and travel photography. The minimalist layout lets her creative vision shine through curated fashion editorials and retail displays, while her background in fashion merchandising at SUNY Buffalo State College and communications at FIT informs her sophisticated aesthetic.
09. Zhenying Xiao
From costume design to streetwear, Zhenying Xiao’s comprehensive portfolio masterfully presents her range through clearly organized sections. The clean, dark interface draws focus to her signature “Ethereal Mystique & Radiant Flora” collection, while integrated technical specs and sketches demonstrate her comprehensive design process. The site’s intuitive navigation effectively highlights both her creative concepts and technical expertise.
10. Remy Lusk
Remy Lusk’s portfolio site effectively combines whimsy and professionalism through its signature pink branding and intuitive layout. The site thoughtfully organizes her diverse fiber arts work, from handmade knitwear to pattern designs, while her shoppable portfolio showcases both creativity and commercial viability.
11. Jeanine Clarkin
Culture and couture intertwine in Jeanine Clarkin’s portfolio, where her role as a pioneering Māori fashion designer shines through a clean, gallery-style layout. The website seamlessly integrates her contemporary collections, “Te Aho Tapu Hou” exhibition documentation and eCommerce platform while highlighting her role as a fashion activist championing indigenous design and sustainable practices.
How to design your fashion portfolio website
You can tell your own color story by designing a fashion portfolio website that reflects your unique aesthetic.
01. Set your website foundation
While there are several options for creating your site, a website builder like Wix that specializes in portfolio websites makes it easier. In fact, Wix even offers an AI website builder to help you create your site quickly.
After choosing where you want to build your website, make a domain name search, look up web hosting (free web hosting, if possible) and start website development.
Learn more:
02. Design with purpose
Select a template for your online portfolio that aligns with your aesthetics while prioritizing straightforward navigation and fast loading times. Study examples of fashion portfolios to understand effective layouts and features.
Focus on creating essential pages that every online fashion portfolio needs:
Homepage with featured work
Portfolio gallery with categories
About page with your story
Contact information
03. Organize your work
Create distinct sections that showcase different aspects of your talent. Your navigation should guide visitors naturally through your collections, technical designs and commercial projects.
Remember to organize your web content hierarchically:
Latest collections first
Best work prominently featured
Clear categories for different styles
04. Launch and optimize
Before going live, test your site thoroughly across all devices. Ensure images load quickly and navigation works seamlessly on both desktop and mobile.
Consider how to monetize a website through e-commerce integration if selling designs directly. Finally, implement proper website management practices to maintain your site's professional appearance and functionality.
Learn more:
Fashion design portfolio tips
Creating a standout fashion design portfolio requires a strategic blend of creativity and professionalism. Here are a few tips for creating an impressive portfolio:
Document your full design process: Transform your creative journey into a compelling narrative. Include everything from initial inspiration to final execution. Strong portfolios feature mood boards, sketches, pattern work and construction details.
Invest in professional photography: Make every image count. Your portfolio demands magazine-quality photography that showcases your work at its best. Combine editorial shots, professional photos and styled lookbooks.
Create user-friendly, strategic navigation: Design your portfolio’s structure with intention. Guide visitors through your work using clear categories and logical progression. Organize projects to highlight your strengths while ensuring easy access to all content.
Develop a strong brand identity: Craft a distinctive visual style that sets you apart. Your portfolio’s design should reflect your aesthetic vision while maintaining professional polish.
Showcase professional growth: Curate your work strategically to demonstrate evolution. Feature projects that highlight both commercial success and creative innovation. Include collaborations, press features and industry recognition.
Make your portfolio responsive: Ensure fast loading times and flawless functionality across all devices, including mobiles and tablets, as over 60% of internet traffic originates from mobile devices.
Craft an impactful bio: Tell your story with purpose and precision. Write a bio that clearly communicates your design philosophy and expertise. Focus on achievements and specializations that matter to your audience.
Fashion portfolio examples FAQ
How to prepare a fashion portfolio?
Curating your best work is key to creating a standout fashion portfolio. Choose projects that showcase your unique skills, style and perspective. Organize them into clear sections and invest in professional photography to present your designs in the best light.
By using Wix, one of the best portfolio website builders, you can create a polished digital fashion portfolio without much effort using its customizable templates made specifically for fashion designers.
What does a fashion portfolio include?
A strong fashion portfolio typically includes up to 10 curated projects that demonstrate the breadth of your abilities. You can showcase your best work, such as finished products, editorial images, fashion illustrations and technical sketches.
Beyond that, include an About page summarizing your background and design approach, along with contact information.
How do I write About Me in a fashion portfolio?
Your About Me section should introduce you as a fashion creative and communicate your unique design philosophy. Open with a strong statement about what drives and inspires you—whether you’re an in-house or freelance fashion designer.
Briefly summarize your professional fashion design career, highlighting key achievements and explaining how your background informs your work. Aim for a clean layout and engaging visuals that reflect your personality and style.